This article written by Nosheen Iqbal highlights the issue of feminism and how marketing campaigns are focusing on empowering women, not degrading them.
The first point made is that '1 in 7' stem based careers are taken up by women. Is this because the stereotypes we put on people are stopping women for working at more science based jobs? Or because we are bringing them up to like more girly, creative subjects? If so, this is causing them to be plainly not interested in the highly academic and theoretical jobs.
As our world is rapidly changing, it is clear that feminism is becoming a rising issue in our modern society. Twitter trends and hashtags such as '#GirlsCan' by the cosmetic brand 'CoverGirl' are attracting a lot of attention and aiming to empower women. One quote which I really love is
'Your personality needs layers, your face doesn't.'
However, the winner of 'femvertising' still remains as Always, with their video about being '#LikeAGirl'. They 'recruited women, men, boys and pre-pubescent girls and asked them to show what it physically meant to run like a girl or throw like a girl'. The result of this being that the young girls threw hard and fast, in comparison to the adults who were weak and embarrassed. The aim of this was to force viewers to see females as strong, not pathetic.
I think that this is the whole purpose of 'femvertising' in the first place. To change our perception of women in a positive way, and seek for equality between men and women.
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